In addition to Oreo cookies (see 3-6-12 post), Nabisco makes the ever-popular animal crackers. Did you know the circus box with the handle is the product of a Christmas marketing campaign?

Animal cookies were first produced in England, and shortly before the 20th Century they were introduced in America.  Stauffers, the local bakery in York, introduced them in 1871. Other companies made similar versions.

Nabisco produced the circus train box and renamed their crackers Barnum’s Circus for the  1902 Christmas season, with the string designed to hang from the branches of the Christmas tree. The box then sold for 5 cents.

There will probably always be lions and tigers, bears and elephants, but the dog and jaguar have been replaced by the hyena and gorilla. Today each package contains 22 crackers with a variety of animals. The Koala is the newest addition, voted on by consumers, beating out the penguin, walrus and cobra. The Koala bear joined the 18 other animals in September 2002.  I wasn’t aware of the voting because I think I would have thrown my support behind penguins.

There have been three limited edition animal crackers:  the Endangered Animals box in 1995, the Chocolate Zoo in 1997 and the Marine Collection in 1998.

I searched for Christmas recipes that involve animal crackers, but, instead, came up with gingerbread, sugar, and other forms of the basic animal cracker recipe.  Nabisco is doing just fine in that area–I imagine anything I bake from scratch would be poor imitations.  What do you think?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s