Two of my dearest friends and my husband are in the marketing business. When I saw the *Santa* Brand Book 2013, I recognized the perfect marriage of my love of Christmas with the public relations language that surrounds me day and night.
Quietroom, a British advertising agency, has updated their *Santa* Brand Book each year since its creation in 2010. Every page made me laugh out loud. Here’s the cover.
*Santa* is a Concept, not an idea. It’s an
Emotion, not a feeling. It’s both Yesterday
and Today. And it’s Tomorrow as well.
When I read this opening, and the pages that followed, I was totally hooked on Santa. Jeremy and I talk about what will make The Yule Log 365 more of a brand and less of a blog experiment launched by two friends. Clearly, we need professional help!