Almost through the first month of our new format for 2014! My fourth Thursday entry each month will focus on tradition and/or history somehow connected to Christmas. For January we’ll have a tradition steeped in history or is it a historic tradition? Hmm… Either way, I’m talking about the Macy’s Thanksgiving Day Parade. In my family it is most definitely a tradition. We have watched this parade together since my earliest memories, and definitely every year my sister has been alive. But the parade has a huge history having just held it’s 87th march.
Today the parade is a modern marvel full of dancers, bands, floats, singers, balloons, and technology everywhere. Over 3.5 million people watch it in person on the streets of Manhattan and 50 million more tune in to watch on TV. 10,000 volunteers and scores of city workers insure the success of the parade in our modern times but it didn’t start that way. Let’s talk history! The original Macy’s parade began in 1924. It is the second oldest Thanksgiving parade in the US. (the oldest is the Philadelphia Thanksgiving Day Parade- originally the Gimbel’s Parade. Yes, that Gimbel’s!)
The original Macy’s parade was based on and took over a parade from Newark, NJ where it operated as the Bamberger’s Parade. That first parade in ’24 was re-named the Macy’s Christmas Parade. It began in Harlem and moved through Manhattan to end in Herald Square in front of Macy’s Department Store. It included floats, bands, and animals from the zoo in Central Park. The parade ended with the arrival of Santa Claus who was crowned as “King of the Kiddies” in front of the store. Changes started right from the beginning and the parade had been modernized and improved continually for 90 years. The iconic image with the parade has to be those giant balloons!
Balloons were first added to the parade in 1927 with Felix the Cat. He was filled with just air and carried through the streets by volunteers. Helium was added to the balloons the next year (we can talk about some of the challenges of the helium balloons another time). Also in 1928 began the release of the balloons. They were let go at the end of the parade and each had a label. If you found the balloon you could return it to Macy’s for a $100 prize! That practice would end when the competition to “find” the balloons became too dangerous. But the balloons are still one of the most popular parts of the parade. Lots of different balloons have been part of the parade over time. Some of the additions include Mickey Mouse in ’34, Donald Duck in ’35, Bullwinkle in ’61, Underdog in ’65, Cat in the Hat in ’94, and Buzz Lightyear in ’08. Some balloons have made many different appearances in the parade. “Harold” is a character who was in 4 different parades (1945-1948) as 4 different characters: a clown, a baseball player, a policeman, and a fireman. Mickey Mouse, Spiderman, and Hello Kitty are some of the balloons appearing in different versions. The winner is Snoopy. Charlie Brown’s pet beagle has had seven different balloons in the parade- a record set in 2013. A few interesting facts related to these balloons. During World War II the balloons were given to the military to use- over 650 lbs of rubber! Macy’s is the largest helium consumer after the US Government. When a shortage occurred in 1958 the balloons were filled with air and moved through the streets on cranes.
Aside from those incredible balloons, how did the parade grow into the global event it is today? The parades of the 20s were watched by hundreds of thousands of people on the streets of New York. It has been held every year since 1924 with the only break from 1942-1944 for World War II due to restrictions on fuel, rubber, and helium. The awareness of the parade grew first from the radio broadcasts of the action. Yes. Radio! The parade was broadcast live on radio from 1932-1951. The first television broadcast of the parade was an experiment in 1939. Local tv broadcasts started in 1946 and national broadcasts followed in 1947. That year was the same year the parade got lots of attention from the movie Miracle on 34th Street. The film used filmed scenes from the actual parade the year before. NBC became the exclusive television broadcaster of the parade in 1952 with the name of Macy’s Thanksgiving Day Parade. Color broadcasts became the norm in 1960. NBC has been that exclusive broadcaster for the last 62 years, winning 12 Emmy awards since 1979. Since the parade is in public other broadcasters can set-up shop and show the parade too. CBS shows the parade too with the name The Thanksgiving Day Parade on CBS. You can also catch it on local channels in the New York area and even streaming online. The three-hour spectacle has become a focal point to officially begin the holiday season. As we say in my family- “we can’t start our Christmas until Santa gets here”.
So make your plans now to include the parade as part of your holiday plans in 2014. Tune in 9:00 AM, Thursday, November 27, 2014 on NBC. Book a hotel and go in person maybe. Until then find out more about the parade, play games, and shop at the Macy’s Thanksgiving Day Parade official website. You have 308 days to wait for THE kick-off to the holiday season!