A True Tradition- Macy’s Thanksgiving Day Parade

Macys LogoAlmost through the first month of our new format for 2014!  My fourth Thursday entry each month will focus on tradition and/or history somehow connected to Christmas.  For January we’ll have a tradition steeped in history or is it  a historic tradition?  Hmm…  Either way, I’m talking about the Macy’s Thanksgiving Day Parade.  In my family it is most definitely a tradition.  We have watched this parade together since my earliest memories, and definitely every year my sister has been alive.  But the parade has a huge history having just held it’s 87th march.

Macys 2Today the parade is a modern marvel full of dancers, bands, floats, singers, balloons, and technology everywhere.  Over 3.5 million people watch it in person on the streets of Manhattan and 50 million more tune in to watch on TV.  10,000 volunteers and scores of city workers insure the success of the parade in our modern times but it didn’t start that way.  Let’s talk history!  The original Macy’s parade began in 1924.  It is the second oldest Thanksgiving parade in the US.  (the oldest is the Philadelphia Thanksgiving Day Parade- originally the Gimbel’s Parade.  Yes, that Gimbel’s!)
The original Macy’s parade was based on and took over a parade  from Newark, NJ where it operated as the Bamberger’s Parade.  That first parade in ’24 was re-named the Macy’s Christmas Parade.  It began in Harlem and moved through Manhattan to end in Herald Square in front of Macy’s Department Store.  It included floats, bands, and animals from the zoo in Central Park.  The parade ended with the arrival of Santa Claus who was crowned as “King of the Kiddies” in front of the store.  Changes started right from the beginning and the parade had been modernized and improved continually for 90 years.  The iconic image with the parade has to be those giant balloons!

Macys 1Balloons were first added to the parade in 1927 with Felix the Cat.  He was filled with just air and carried through the streets by volunteers.  Helium was added to the balloons the next year (we can talk about some of the challenges of the helium balloons another time).  Also in 1928 began the release of the balloons.  They were let go at the end of the parade and each had a label.  If you found the balloon you could return it to Macy’s for a $100 prize!  That practice would end when the competition to “find” the balloons became too dangerous.  But the balloons are still one of the most popular parts of the parade.  Lots of different balloons have been part of the parade over time.  Some of the additions include Mickey Mouse in ’34, Donald Duck in ’35, Bullwinkle in ’61, Underdog in ’65, Cat in the Hat in ’94, and Buzz Lightyear in ’08.  Some balloons have made many different appearances in the parade.  “Harold” is a character who was in 4 different parades (1945-1948) as 4 different characters: a clown, a baseball player, a policeman, and a fireman.  Mickey Mouse, Spiderman, and Hello Kitty are some of the balloons appearing in different versions.  The winner is Snoopy.  Charlie Brown’s pet beagle has had seven different balloons in the parade- a record set in 2013.  A few interesting facts related to these balloons.  During World War II the balloons were given to the military to use- over 650 lbs of rubber!  Macy’s is the largest helium consumer after the US Government.  When a shortage occurred in 1958 the balloons were filled with air and moved through the streets on cranes.

Macys 3Aside from those incredible balloons, how did the parade grow into the global event it is today?  The parades of the 20s were watched by hundreds of thousands of people on the streets of New York.  It has been held every year since 1924 with the only break from 1942-1944 for World War II due to restrictions on fuel, rubber, and helium.  The awareness of the parade grew first from the radio broadcasts of the action.  Yes.  Radio! The parade was broadcast live on radio from 1932-1951.  The first television broadcast of the parade was an experiment in 1939.  Local tv broadcasts started in 1946 and national broadcasts followed in 1947. That year was the same year the parade got lots of attention from the movie Miracle on 34th Street.  The film used filmed scenes from the actual parade the year before.  NBC became the exclusive television broadcaster of the parade in 1952 with the name of Macy’s Thanksgiving Day Parade.  Color broadcasts became the norm in 1960.  NBC has been that exclusive broadcaster for the last 62 years, winning 12 Emmy awards since 1979.  Since the parade is in public other broadcasters can set-up shop and show the parade too.  CBS shows the parade too with the name The Thanksgiving Day Parade on CBS.  You can also catch it on local channels in the New York area and even streaming online.  The three-hour spectacle has become a focal point to officially begin the holiday season.  As we say in my family- “we can’t start our Christmas until Santa gets here”.

So make your plans now to include the parade as part of your holiday plans in 2014.  Tune in 9:00 AM, Thursday, November 27, 2014 on NBC.  Book a hotel and go in person maybe.  Until then find out more about the parade, play games, and shop at the Macy’s Thanksgiving Day Parade official website.  You have 308 days to wait for THE kick-off to the holiday season!

Just Believe!

Believe1Today was the fourth Sunday of Advent!  Christmas is imminent now.  It is time for the culmination of all that preparation, longing, anxiety, and hope.  Having spent the entire year counting down and preparing for Christmas, this final Sunday of advent found me still readying myself for the arrival of the blessed day.  The readings at mass this morning were full of promise and hope.  Promise of the arrival of the messiah and the hope that he would come.  From the earliest days much of the promise and reality of Christmas centered on the importance of believing.  For thousands of years the Israelites had to believe that God’s promise to send a messiah would be realized.  Believe.  For each of us to believe is such an important part of all that is Christmas, no matter your perspective on the big day.

Believe2The gospel reading today was from Luke and concluded with a quote from Elizabeth, Mary’s sister.  Elizabeth says to her sister that “blessed are you who believed”.  She is talking about the unborn child Mary was carrying and how the belief that he was the son of God was great!  To believe in the birth of Christ is THE reason for the holiday.  Faith in his arrival and how it changed the world are what we celebrate.  We must focus our faith and truly believe in all that the “greatest story ever told” teaches us about ourselves.  But the idea of believing at Christmas goes far beyond that spiritual belief to many other aspects of Christmas celebration.

believe3Many years ago a little girl named Virginia was reassured that “Yes, there is a Santa Claus”.  Virginia was directed that as long as there was belief in all that Santa represented then he would be there.  Santa is often the focus of believing at this time of year.  You can easily hear the phrase “Do you believe in Santa?” almost anywhere.  Children ask one another, their parents, and even the parents sometimes question their belief in St. Nick.  In 2004 the movie The Polar Express introduced the song Believe.  The song was written by Alan Silvestri and performed by Josh Groban.  The song received a Grammy Award, an Academy Award nomination, and Golden Globe nominations.  Listen carefully to the lyrics.  Two lines jump out:  “You have everything you need, if you just believe” and “We find ourselves again on Christmas Day”.  The song is uplifting and a great modern-day addition to the timeless classics.

BelieveBelieving is a center plot point of another great Christmas movie, Elf.  In the film, Santa needs more people to believe.  The greater the number of people truly believing the more power to the sleigh.  Times have become cynical and Santa needs some boost.  WIll Ferrell is just the one to encourage more believing.  Believe has even become a marketing campaign.  There are thousands of different craft, card, and other Christmas bauble that simply says “Believe”.  Beginning in 2008, Macy’s stores started their annual Believe campaign.  The campaign, inspired by the story of that young girl Virginia, places letter boxes in all Macy’s stores.  Children are encouraged to drop in their letters to mail to Santa.  The store donates $1 for every letter collected.  All that money is then donated to the Make-a-Wish foundation.  They have donated over $5 million since the start of the campaign.

believe4As we get down to the last 24 hours before the arrival of Santa and Christmas Day, take a few moments and ask yourself the question “Do I Believe?”.  Take time to think of all that the question means, and really take Christmas and all its meanings to heart.  I Believe, and hope you all do too!

Sad Santa? Tad Carpenter holiday cards, games and book

Roger spends a lot of time looking at new graphic art and design ideas to inspire his business at RRBrand, and in his online adventures in design, he saw a video of Tad Carpenter’s new Christmas book, Sad Santa. In the Sad Santa book, Santa is disappointed that Christmas is over, and no amount of fun will cheer him up.  I remember when Jeremy and I started The Yule Log on December 26, 2011, the excitement of starting our 365-day Christmas project chased away the usual post-holiday blues.  In Carpenter’s book, though, Santa does not take one an ambitious blog project with Mrs. Claus.

Carpenter’s work looks very familiar, and it should, because Carpenter designed the gift coin campaign for Target, labels for Snapple and concert promotions for Radiohead, The Shins, Dashboard Confessional, and frequently illustrates children’s books, posters, and ad campaigns for other major stores.   Do you remember the blog post we wrote about Rudolph the Red-Nosed Reindeer?  Rudolph was originally a story book that was handed out to children when they came to Montgomery Ward’s to see Santa.  Tad Carpenter creates a new Macy’s book each year–who knows?  Maybe 50 years from now, we’ll be singing a tune to one of his works!

Also for the Christmas season, he releases a card series (very cool) and other holiday items.

Meanwhile, exploring Carpenter’s site, I came to a Christmas board game that he designed which looks like fun for the whole family, North Pole Party People Game.  It’s something different than the ordinary.  I like it.