Roger spends a lot of time looking at new graphic art and design ideas to inspire his business at RRBrand, and in his online adventures in design, he saw a video of Tad Carpenter’s new Christmas book, Sad Santa. In the Sad Santa book, Santa is disappointed that Christmas is over, and no amount of fun will cheer him up. I remember when Jeremy and I started The Yule Log on December 26, 2011, the excitement of starting our 365-day Christmas project chased away the usual post-holiday blues. In Carpenter’s book, though, Santa does not take one an ambitious blog project with Mrs. Claus.
Carpenter’s work looks very familiar, and it should, because Carpenter designed the gift coin campaign for Target, labels for Snapple and concert promotions for Radiohead, The Shins, Dashboard Confessional, and frequently illustrates children’s books, posters, and ad campaigns for other major stores. Do you remember the blog post we wrote about Rudolph the Red-Nosed Reindeer? Rudolph was originally a story book that was handed out to children when they came to Montgomery Ward’s to see Santa. Tad Carpenter creates a new Macy’s book each year–who knows? Maybe 50 years from now, we’ll be singing a tune to one of his works!
Also for the Christmas season, he releases a card series (very cool) and other holiday items.
Meanwhile, exploring Carpenter’s site, I came to a Christmas board game that he designed which looks like fun for the whole family, North Pole Party People Game. It’s something different than the ordinary. I like it.
The Yule Log 365 